Insight & Idea:
Black Friday has become a key promotional day for the UK and to participate, we have developed three social videos to help increase Deliveroo’s orders by offering customers of up 20% off from selected restaurants. 

Execution:
We created three different workout-style videos to encourage people to get in shopping shape for Black Friday. The video focuses on the food, which is being used as workout equipment - drumsticks, burgers and burritos as dumbbells.