DELIVEROO | KFC
Social Content
Goal: Create a short social ad that’ll run every Wednesday for a month, to promote the return of KFC’s ‘Wing It Wednesday’ campaign.
KPI:
Acquire new customers to order from KFC.
Increase traffic to all KFC sites.
Help increase order volume.
Concept: With a small window to grab the audience’s attention, the ad had to be visually appealing. The idea was to start immediately with two close-up wings falling in slow-motion, then cut to a wide-shot showing the iconic KFC bucket, where the wings fall into.
