DELIVEROO SUMMER CAMPAIGN

Goal: Make six social ads showing food delivery is not only for home-time, but an option to be delivered wherever you are in summer.

KPI:

• Help build Deliveroo as the summer eating alternative

• Targeting customers that wouldn’t usually order during the summer period.

Idea: Make the videos feel user-generated. Each ad will have a silhouette of a person’s shoulder/arm holding food and the video will replicate Instagram’s ‘Boomerang’ style.