FREEDA X NARS

Goal:
Create social videos for Facebook and Instagram to promote the release of NARS’ Afterglow collection. 

Idea:
With the rise of beauty influencers, Millennials and Gen Z’s spend a lot of time watching beauty tutorials. Applying make-up can take a long time, what if it can be done with a wave of a wand?

Execution:
1 x Facebook video: Using one make-up look, Freeda wanted to create a fast-paced beauty tutorial, showcasing various products and having it applied on the talent after each transition.  

1 x Instagram Stories: Using one of Freeda’s existing format, Freeda Goes To…, a staff member visit the NARS store and get an ‘Afterglow’ makeover. Bringing the community along for the journey and reveal how they can get involve.